What is balloon printing?
Balloon printing is quite simply the process of applying some kind of image onto the exterior of a balloon. Balloon printing businesses have been around for a long time, but modern printing techniques and new equipment are helping to improve the scope of what sort of balloons can be printed on, and what logos can be applied. Many companies and individuals are starting to realise the possibilities of balloon printing.
Balloons may have multi-coloured patterns printed onto their surfaces, and this can be enhanced by using smart designs and making use of the colour of the balloon itself. It is likewise possible to print onto both sides of a balloon, so no matter where folks are standing in relation to the balloon they should be able to see the printed images.
This article hopes to highlight just a few of the possible uses of personalised, branded balloons.
Advantages
Balloons are fantastic because they are not an overly expensive thing to get hold of. Even the more fancy balloons do not have to cost the Earth, and when you do a comparison of prices with many of the alternate options you can easily see the monetary benefits of printed balloons.
One of the most interesting things about using printed balloons at any kind of event is the great flexibility they offer. Today’s balloon technology allows such a broad range of styles, sizes and shades that you can really let your creativenessrun wild and allow your creative side to take over.
This flexibility becomes even greater when you start using balloons collectively to create balloon strings or sculptures. You can mix different coloured balloons to great effect and create bold designs, or use different shapes and styles of balloons to create eye-catching displays.
Another great benefit of using balloons is that they are incredibly light. This makes them incredibly easy to move about and to sculpt into various sculptures. You won’t need to hire moving men or forklift trucks to get them to where you need them to be! Another great advantage is that if you are going to fill them on site, many hundreds of balloons will fit into a handbag. This means they can easily be used to decorate even the most remote of locations.
The first step towards getting your own printed balloons is to source any good website for custom printing and see if they have local shops.
For social events
Getting a set of your own, customised, printed balloons at a social event always adds an extra factor of fun and fascination to what you are doing. Whether the event you are attending is a relatively formal affair, such as a grand dinner party, or a quite informal occasion, such as a stag or hen party, you will discover that printed balloons can really make the night be noticeable.
Wedding parties
Wedding parties are the perfect occasion for usingprinted balloons to add charm to your setting. They are both formal and informal events at the same time, with a serious intent but also a focus on having fun and enjoying the day. This is where the flexibility of balloon printing comes into its own.
For the wedding meal, photo-taking or any other official announcements, you can use some smart balloons printed to complement your surroundings. Then when the partyreally begins you can use a selection of fun balloons with a personalised wedding message. Or how about balloons personalised with either the bride or grooms photo to show which side of the family you are on?
Stag & hen nights
Stag and hen parties are usually fun occasions, and more often than not they will involve some form of dressing up or adornment. So why not make use of printed balloons as a way of “jazzing up” your evening and truly making your party stand out from the crowd.
L-plate balloons. One of the most recognisable aspects of a hen party is the bride to be donning driving L-plates on their clothing. It is a classic touch that always makes the lucky lady stand out from her party of hens. But there is no reason to restrict yourself to embellishing outfits. Why not print an L-plate on a good sized balloon and affix it to the bride to be. Then everybody will easily know who to look out for during the rest of the evening!
Nickname balloons. Groups of guys out on stag nights will frequently have their photos and nicknames used by their good friends printed onto a t-shirt or top. But again, why stop at the clothing? You can print faces, nicknames, or just about any other funny facts onto personalised balloons and hand them out to members of your stag group. You can even create a competition out of who manages to get their balloon safely through the night!
Decorating functions
Branded balloons at events don’t have to be highly conspicuous or gaudy. Actually, you will discover that there are many ways that you can arrange printed balloons to create very stylish effects. At many formal occasions, such as award ceremonies or grand birthday parties, balloons can become an interesting piece of furniture rather than an outlandish statement. You can probably think of more than one occasion that you have witnessed this.
The great flexibility that comes with using balloons at events means that they can be both promotional and decorative. You could use a printed pattern on the balloons and then assemble lots of them together to give the impression of dynamic wallpaper! On the other hand you could use the surface area of the balloons to print your corporate branding or a message you want to get across to your guests.
Don’t neglect to consider helium gas cylinders whilst planning balloons at your event.
For corporate events
Although many of us relate memories of balloons with birthday celebrations when we were children, printed balloons can also be used in a more adult environment. The use of printed balloons can actually be very beneficial in the business world.
Exhibitions
Anybody who has had a space at a corporate exhibition will know just how much competition there is for space and quite how hard everybody attempts to bring potential customers in their direction. If you use the standard methods of marketing to your exhibition display you will find that you need to spend plenty of time, and normally lots of money, to truly stand out. But rather than just competing on the same playing field as your rivals, how about taking to the skies to get one over on them?
Advertising potential
If you are using helium filled balloons to help market your organisationthen you will be immediately at an advantage. As we all know, helium filled balloons are lighter than the air around them and will float upwards. With the appropriate amount of string linked to the balloon you will be setting your corporate identity in a space beyond the reach of regular advertising. If your rivals are not doing the same, you will have that room to yourself.
Just like printing your logo or company message on carrier bags or other packaging, branding onto balloons offers a mobile marketing space that you do not have to transport around yourself. Every single time you give out a printed balloon to a customer at the exhibition, you are effectively giving out a promotional piece for your company that will be movingaround.
Another great advantage of using printed balloons as a corporate advertising application is the price. No matter what condition the economy may be in, companies are continually looking for the most cost-effective ways to promote themselves, and printed balloons are certainly one of these techniques. For a relativelylow price you can get hold of a good number of balloons, all printed with your bespoke message.
It is important to note that using a 100 percent balloon-based solution as your marketing strategy won’t always bring the results you are seeking. It is a great deal better to use printed balloons as a single part of your advertising campaign.
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Balloon printing options
There are two primary types of balloon that can be printed on; latex balloons and foil balloons.
Latex balloons are the most common type of balloon. They are the teardrop shaped balloons that are slightly rubbery in texture. They now come in a broad range of colour possibilities, and you can actually get balloons that are semi-transparent or have a metallic surface finish.
Foil balloons are in fact made from mylar, and instead of being formed of one single piece of material they are more commonly made by sealing two individual pieces together. This hemming procedure allows for a wide range of different designs, including stars and hearts.
The environmental impact
Balloons are a consumable product, and as such people are often worried about the effect they have upon the environment. The good news is that balloons are in fact quite an environmentally friendly product and using them will not have a damaging effect on the natural world. Many experiments have been done that support this view.
Latex balloons are made of a substance called natural rubber latex (NRL) which is collected from trees in tropical areas. The trees are simply tapped for their rubber rather than chopped down, and the cultivation of rubber tree plantations actually helps to stop rainforest deforestation.
They are also biodegradable and can even be used on the compost heap! Latex balloons will decompose at different rates depending on the conditions they are left in, though testing has demonstrated that they will usually decompose completely within 6 months.
Get your own printed balloons
Hopefully this article will have highlighted a few of the situations that printed balloons are well matched to, and maybe you are already thinking about an upcoming occasion where balloons would make a great party piece.
If you would like to learn more about getting your own customised printed balloons, there are many companies that are now providing balloon printing as a service. By searching on-line you will be able to find a balloon printing company that can help you out. Once you have seen how well balloons help to set off your party you will want to make use of them again and again!
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